Messaging
Using recent research and top-testing messages, we developed message guides, talking points, script templates, and more to support your outreach and enrollment efforts.
Download the Organizing for Outreach message guide to access core message themes and recommendations.
NEW RESOURCES AVAILABLE
As we prepare for the end of continuous coverage, download message guides and talking points, as well as text message and email scripts to support your outreach efforts.
Visit the Materials page to download social media graphics for the continuous coverage change.
CORE MESSAGING FRAME
Health insurance gives you the peace of mind of knowing you are covered if you get sick or injured. Enrolling in low-cost or free health insurance can help you get the care you need and protect you from large medical bills. It covers doctor visits, hospital care, prescriptions, mental health care, and more. If the cost of health insurance feels out of reach, visit healthcare.gov today to check out your options.
Top Testing Messages
Peace of Mind
Having health insurance gives you peace of mind knowing that if you get sick or injured, you will be able to get the care you need and avoid large medical bills.
Cost
If the cost of health insurance feels out of reach, healthcare.gov offers low-cost or free coverage.
Family
Your family depends on you. Health insurance through [the Marketplace / Medicaid] helps you get the care you need, so you can stay healthy and be there for those you love.
Covered Services
[The Marketplace / Medicaid] offers comprehensive health plans. It covers doctor visits, hospital care, prescriptions, mental health care and more.
Temporary Help
Healthcare.gov offers low-cost or free coverage, even if it’s temporary, while the economy is uncertain.
Worry Less/COVID-19
Having affordable, quality health insurance means you have one less thing to worry about. Health insurance through [the Marketplace / Medicaid] offers you and your family peace of mind during COVID-19.
OTHER RESOURCES
Message Guide
Includes core messaging, top testing messages, and additional recommendations.
Communications Toolkit
Includes template language and communications materials using key messages (social media posts, emails, newsletter/blog posts) as well as sample PSA scripts and earned media (press) guidance.
Shareable Materials
Download materials to help you spread the word, or use our online form to request custom materials for your organization.
Research
As part of the Organizing for Outreach project, we have conducted three sets of focus groups - focused on Medicaid enrollment, public charge, and the Public Health Emergency. The final reports are linked below for your reference.
The public charge focus group report is available in English, Amharic, Chinese Simplified, Spanish, and Vietnamese.